Grab your chilled mugs, Blue Bell® releases new A&W® Root Beer Float Ice Cream

BRENHAM, Texas, May 16, 2024 – There is a new way to enjoy your favorite root beer float. A&W® Root Beer Float Ice Cream from Blue Bell® arrives in stores beginning today*. The new flavor is available in the 23 states where Blue Bell products are sold*.

A&W Root Beer Float is a creamy vanilla ice cream swirled together with an A&W Root Beer flavored sherbet.

“We received many requests for an A&W Root Beer Float Ice Cream,” said John Neal Robinson, Blue Bell general sales manager. “After the huge success of Dr Pepper Float Ice Cream last year, we were ready to work together on another delicious flavor. We recommend enjoying a few scoops in a chilled mug just like your favorite root beer.”

A&W Root Beer Float is available in the half gallon and pint sizes through 2025.

If A&W Root Beer Float is not sold where you live, Blue Bell does ship its products nationwide. You can purchase A&W Root Beer Float Ice Cream and many more flavors at ordericecream.bluebell.com.

For more information about Blue Bell and a complete list of products now in stores, visit www.bluebell.com. Follow Blue Bell on Facebook, Instagram and X, formerly known as Twitter.

*Alabama, Arizona, Arkansas, Colorado, Florida, Georgia, Illinois, Indiana, Kansas, Kentucky, Louisiana, Mississippi, Missouri, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, South Carolina, Tennessee, Texas, Virginia, Wyoming.

*A&W is a registered trademark of A&W Concentrate Company and Dr Pepper is a registered trademark of Dr Pepper/Seven Up, Inc. Used under license.

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ABOUT BLUE BELL CREAMERIES

Founded in 1907 in the small town of Brenham, Texas, Blue Bell Creameries is a top-selling ice cream manufacturer in the United States despite being sold in only 23 states. No matter how much the market grows, Blue Bell maintains its top-quality standards. With production facilities located in Brenham, Broken Arrow, Okla. and Sylacauga, Ala., the company offers more than 40 ice cream flavors as well as frozen snack items and health claim products.