Celebrate with the new Red, White & Blue Bell® Ice Cream



BRENHAM - The newest flavor from Blue Bell is the perfect addition to any backyard barbecue or family gathering. Celebrate all your get-togethers with the refreshing and flavorful new Red, White & Blue Bell® Ice Cream.

Red, White & Blue Bell is a colorful dessert featuring a strawberry ice cream loaded with succulent strawberries, a creamy vanilla ice cream and a smooth blueberry ice cream combined with real blueberries packaged side by side in one carton.

“We started with three basic ice cream flavors, strawberry, vanilla and blueberry, packaged together,” said Paul Kruse, Blue Bell CEO and president. “But then we kicked it up a notch by blending refreshing strawberries and blueberries into the ice creams. That’s what really makes Red, White & Blue Bell so delicious.”

With every scoop of Red, White & Blue Bell, ice cream fanatics will face a bit of a dilemma. Do you eat the flavors separately or all together? “You might have to conduct your own taste test to solve that one,” Kruse said. “However, I can say the flavors complement each other quite well. We also make The Great Divide and Ultimate Neapolitan which both feature multiple flavors in one carton packaged side by side. We’ve been known to say around Blue Bell, it’s ice cream, keep it fun!”

Not only is the side by side ice cream visually enticing, but the colorful carton is sure to grab the attention of shoppers as they make their way down the ice cream aisle Kruse added. Each half gallon and pint sized container of Red, White & Blue Bell is adorned with eye-catching stars and stripes.

Red, White & Blue Bell Ice Cream will debut in stores in May, just in time for Memorial Day gatherings. Also look for these three fan favorite ice creams, Coconut Fudge, Mocha Madness and Orange Swirl, in your grocer’s freezer section in May.

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