Blue Bell combines chocolate and peanut butter in new flavor

BRENHAM – The words chocolate and peanut butter go together like Blue Bell and great tasting ice cream. And now you can enjoy all of that deliciousness combined together in one half gallon!

Chocolate Peanut Butter Ice Cream, the newest flavor from Blue Bell, is a rich, chocolate ice cream with a creamy peanut butter swirl.

“There is no fancy gimmick to this flavor,” said Paul Kruse, Blue Bell CEO and president. “It’s plain and simple creamy peanut butter surrounded by an equally creamy chocolate ice cream. Chocolate Peanut Butter is one of those flavors that you can’t stop eating because it tastes that good.”

What exactly makes the peanut butter and chocolate combination so popular depends on your own personal taste buds. Some would say it is the hint of saltiness from the peanut butter that complements the sweet chocolate or maybe it is the smooth texture of both foods. “When we created this flavor it could have gone two ways,” Kruse said. “You could either make it like we did or with chocolate peanut butter cups in the ice cream. We liked the idea of swirling the peanut butter because it mixes so smoothly with our ice cream.”

Chocolate Peanut Butter Ice Cream will be available in the pint and half gallon sizes in stores in September.

This month Blue Bell is also reintroducing one of its popular cheesecake inspired flavors, Blueberry Cheesecake Ice Cream. This returning flavor is a rich cheesecake ice cream loaded with cheesecake pieces and a flavorful blueberry sauce swirl.

For a complete list of flavors now available in stores visit bluebell.com.

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