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We receive calls and letters every day asking about our ice cream.
We thought we would provide answers to some common Blue Bell questions.

Q: When will Blue Bell products be back in stores?

A: Our products will be available in select areas beginning August 31. Initially, we will have a limited supply of products which means we are only able to return to a limited number of markets. Additional stores and cities will be added as production expands.

Q: When will Blue Bell be available in my area?

A: We plan to expand our territory in five phases over the next few months. We do not have an exact timeline for when we will return to each area. You can follow our progress on the Blue Bell Locator page.  

Q: What flavors are currently available? When can I expect more?

A: We recommend that you visit Our Products to see what flavors we are currently crankin’ out. We hope to add more flavors over time.

Q: Why are you not returning to all territories?

A: With our limited supply and distribution it is necessary to start slow and build out our program and service area. At some point, we hope that we are able to return to all markets, but we do not have a timeline at this point.

Q: How do I know if my product was produced after the recall?

A: We have changed the numbering system for code dates on all Blue Bell products. This change is being implemented to assure you that the products we are reintroducing to the marketplace are indeed new products manufactured with our enhanced production processes.
The six digit code, found on the bottom of each carton, will remain the same, but the letter will be removed and replaced with a three digit number which designates plant and production line information.

Q: Can I still order Blue Bell to be shipped?

A: Not at this time. We plan to be able to ship ice cream again, but do not have a date at this time.

Q: Where are you making ice cream? Why not in Brenham?

A: Currently we are making ice cream at our facility in Sylacauga, AL. Due to their differing sizes, we anticipate that our Broken Arrow, OK, plant will be ready to resume operations sooner than our larger facility in Brenham, TX.

Q: What took you so long to return?

A: We wanted to make sure we got it right.

Q: How can you be confident that your products are safe now?

A: All of the enhancements made in our facilities to procedures and equipment, and a “test and hold” procedure where ice cream is not distributed until the production run is tested, are designed to ensure that the ice cream we distribute is safe for consumers to enjoy.

Q: Following the recall, what is our commitment to consumers?

A: Blue Bell is committed to producing safe, high-quality, great-tasting ice cream for you and your family to enjoy, and to maintaining high standards for production processes and cleanliness.
We  have  upgraded our  procedures and employee training and  have adopted the same overall philosophy at all of our  facilities, to include: enhanced manufacturing procedures; increased focus on sanitation and cleaning;  retained an independent microbiology expert for ongoing evaluation of our procedures and facilities; implemented a “test and hold” procedure, where production runs will be tested and held until results are received before being distributed to market; and we’ve entered into voluntary agreements with the Alabama Department of Public Health, the Oklahoma Department of Agriculture, Food, and Forestry and the Texas Department of State Health Services.

Q: How can I contact you?

A: Consumers with questions may call 979-836-7977, Monday through Friday, 8 a.m. to 5 p.m. CST.

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