Blue Bell takes chocolate to an extreme with new flavor

 

BRENHAM - Not only is the new flavor from Blue Bell extremely chocolate, it's extremely full of all your favorite ingredients.

Chocolate Extreme is a rich chocolate ice cream surrounded by a thick chocolate fudge swirl, loaded with chocolate coated peanut butter cups, chopped pecans, almonds and walnuts.

"I don't know if the half gallon could hold any more ingredients," said Paul Kruse, Blue Bell CEO and president. "If you enjoy an ice cream with lots of mix-ins this is a flavor you have to try. You get a tasty combination of peanut butter cups and nuts in just about every bite. Of course a big spoonful of just the creamy chocolate ice cream and fudge sauce wouldn't be all that bad either."

Additional chocolate and mix-in indulgent flavors from Blue Bell include Fudge Brownie Nut, Rocky Road and Chocolate Brownie Overload. "Chocolate is consistently one of the top selling ice cream flavors," Kruse added. "You can enjoy a simple Milk Chocolate Ice Cream or a flavor filled with nuts and other sweet treats. With Chocolate Extreme, I think we've created an ice cream that can fill the craving of any chocolate lover."

Chocolate Extreme Ice Cream is now available in stores.